Anchoring without scale distortion

Abstract The scale distortion theory of anchoring argues that people are influenced by a previously considered numeric value, an anchor, because the anchor distorts on which subsequent judgment is made. due to momentary effect would be overridden if was distorted again, for example, consideration different value same scale. In present study, participants compared thirteen random anchors objects. Subsequent estimates objects’ attributes were corresponding even though divided from twelve questions pertaining values immediately before estimate did not have considerable judgment. While robust, it cannot easily explained distortion. Other possible theories compatible with results.